What is SEO meaning ? | 3 SEO basics for beginners
“SEO” stands for “Search Engine Optimization”.
SEO is basically trying to get the top positions for search results on search engines like Google, Bing, Yahoo etc.
We are living in an era of the internet and digitalization. Now we can search and find anything without wasting a minute.
Everyday billions of people use google and other search engines to search different things. After that search engines show us many results based on our searches.
Search engines want to show us the best results available on the internet. So what results we see the first are the best results by google or other search engines.
The content that is informative and optimized well for search engines, are shown first on the search result list. This is called SEO.
Is SEO important for every website?
Not at all. There are many bloggers and website owners who don't believe in search engines and they don't focus on SEO, because they run ads on multiple platforms and attract visitors on their sites.
But it's really good to have some organic visitors by the search engines on websites and it can grow your earnings too.
5 best SEO tools for you.
Here are the best SEO tools suggested for you.
- SEMrush (Premium)
SEMrush is an all in one digital marketing tool that will help you in every sector of seo and digital marketing.
- Ahrefs (Premium)
Ahrefs is a keyword research and competitor analysis tool that will help you analyze your site and your competitors' site.
- Moz pro (Premium)
Moz pro is also a popular keyword research tool.
- Google search console (Free)
Google search console is also used as a SEO tool. It is one of the best tools to analyze your entire site and it will help you rank fast on google's top search results.
- Ubersuggest (Freemium)
Ubersuggest is also a keyword analysis and site analysis tool made by famous Digital marketer Neil Patel.
See the Detail information and comparison of these tools from here.
10 Best WordPress SEO plugins for you.
These plugins are the best and must for a wordpress website. I made a detailed article about these plugins, you must check that out.
- All in one SEO
- Yeost SEO
- Rankmath SEO
- SEO press
- SEO quake
- Schema pro
- Wp rocket
- Really simple SSL
See the Detail information and comparison of these plugins from here.
Benefits of SEO
There are tons of benefits you can gain from SEO. It gives you the power to achieve your goal and success.
Let's know the benefits of SEO below.
- First of all, SEO helps you appear first on search results.
- It gives you organic traffic and targeted audience.
- You can reach more people and promote your products or services.
- It helps you scale up your business.
- SEO gives you the best ROI (Return on Investment).
- SEO improves your audience's trust in you.
- It gives you 24/7 nonstop free promotion.
- It optimizes user experience.
- It targets the entire market funnel.
- SEO is a long term marketing strategy.
Types of SEO
Yes, there are three types of SEO that marketers and webmasters do on their sites. They are,
- On page SEO
- Off page SEO
- Technical SEO
In this article I will cover both types of SEO. So read the full article carefully.
What is On page SEO?
On page SEO is editing and making your site by following some SEO rules. On page SEO is what we do on our site and make our site valuable to search engines like Google.
Some On page SEO works are,
- Writing good content.
- Making heading and subheadings on your article.
- Input an image or video.
- Making Internal and external links.
- Setup meta links and tags.
What is Off page SEO?
Off page SEO is generating backlinks and social shares for your site. When your site got backlinks from other websites and people share your posts more and more, search engines think your posts and website are helping people find their queries.
So search engines rank up your website on search results. This is Off page SEO.
Some Off page SEO works are,
- Making some backlinks from other similar websites.
- Social bookmarking.
- Sharing your content on social media.
What is Technical SEO?
Well Technical SEO is making your site design SEO friendly. Your site speed, site theme, programing, chache, making clickable elements all are called Technical SEO.
Some Off page SEO works are,
- Increasing your site speed.
- Using a good Theme.
- Making your site easy to understand.
- UI and UX design.
- Cache setting.
- Email and push notification setup.
- Social share options.
How to increase website speed?
To rank top on search engine results, websites loading speed plays a very important role. It also helps to gain visitors satisfaction for your website. So it's very important to increase your website speed.
These are the steps to increase your website speed,
- Using a good web hosting
To increase your site speed the first thing you have to do is, buy a hosting from a good hosting provider. I will suggest Bluehost for you because it's the best and easy for a beginner blogger.
- Using a lite speed themes
The 2nd thing you have to do is, choose a good looking, speedy theme for your wordpress website. There are so many options available but if you want my suggestion then you can read this article.
- Using some plugins to boost your site
The 3rd thing you have to do is, install a cache plugin for your wordpress site. I will suggest to use WP rocket, this plugin is used by all the pro bloggers and it's highly suggested for you too.
- Lazy load images and videos
Lazy load is a good thing that increases your site speed by loading large images and videos later. It stops loading images at the beginning and load them when you scroll down to that images.
For lazy load you can use Smush plugin.
Difference Between On page, Off page SEO and Technical SEO.
On page SEO is making your websites content SEO friendly to rank first on search engines.
OFF page SEO is promoting your website and content to other platforms like Social media, Forums, Other websites etc.
Technical SEO is making your website's interface user friendly for the visitors.
How to do SEO on my website?
To get the targeted results you have to do both on page and off page SEO. There are so many terms of SEO that we should apply on our blog. I am telling you the process of SEO below.
- First of all you have to write some good SEO friendly content and publish it on your website.
- Then you have to add those articles' URLs on search consoles like google, yahoo etc.
- Then you have to design your website's theme properly and make your site SEO friendly.
- Then you have to make some backlinks for your site from good reputed sources.
- Keep tracking your website regularly and make content consistently.
These are the basic work for making and ranking a website on search engines. There is a lot of work that I don’t tell you in this article because that will crap your mind. So remember that these are the basic works but not everything for seo.
SEO is not a thing that happened overnight, it takes time to get to the top of the search results. SEO is a thing that changes every one month. So do your own research and get amazing results. You can use the paid or free tools for your help.